Entering into 2023 municipal election season we were interested in testing the Boulder community's priorities and their preexisting positions on those priorities. Additionally, we were seeking to understand favorability and preferred messaging surrounding various issues, and lastly, how a variety of local resources influence the outcomes of elections. Our clients successfully utilized the results of our analysis to aid them in copy writing and general strategy resulting in 3 out of 3 victories.

A measure placed on the ballot via petition asked whether or not the City of Boulder should prioritize the removal of encampments within 50 feet of any sidewalk or multi-use path.  Our research sought to understand where voters stood and what their beliefs were surrounding the issue. 

Our point-in-time poll (late Sept) suggested 66% of voters (+/- 2.5%) were in support of this measure.  Utilizing some of the analysis of our survey the 'No on 302' campaign was able to close that gap slightly prior to the election where the measure passed by a 61% to 39% margin. 

This was our first attempt at validating our locally scaled, statistically valid survey methods and we couldn't be happier with the results.

Our poll suggested 65% of voters (margin error +/- 3%) were in support of a measure to move municipal elections in the City of Boulder to coincide with state and federal elections. We feel validated in our rigorous methods by the end result of the people of Boulder approving the measure with 63.5% voting in favor.